Macy's 4th of July Fireworks Digital Activation
Along with a companion set of New York City neighborhood guides, this interactive, animated quiz for Macy's marquee 4th of July Fireworks microsite garnered 28,000 unique views and helped to boost sales 150% from the previous year. The static map/flowchart showing the quiz questions and paths are below, as are some screenshots from the piece in action. The project brief called for a fun, interactive quiz that highlighted six key neighborhoods with good views of the fireworks that year. I orchestrated and wrote the quiz, which included incorporating event sponsors for two questions.
Zoom into the map by clicking here. Or see some snippets below.
