Kaiser Permanente/NBA 360 Campaign Pitch
Change is hard. Especially when diet and fitness are involved. But a healthy lifestyle is much easier to achieve and maintain when you're part of a team striving to reach those goals together. This was the focus of Kaiser Permanente's second campaign with the NBA, starring Stephen Curry.
This pitch was centered around the experiential "Coast-to-Coast Offense" challenge that called on people nationwide to tag-team moving a high-tech basketball across the country. I created the campaign concepts and wrote the copy.
