Macy's Asia-Travel Site Activations Pitch
The ask was to create engaging activations for an Asia-travel microsite that would incorporate China Southern Airlines, a sponsor, and influential travel/fashion bloggers. I presented four concepts, two focusing on travel and two on fashion. From the deck below, #2 from the first group and #1 from the second group were green-lighted. However, the job was killed just as production was set to begin. I created the concepts, wrote the copy and created the visuals afterwards (there weren't any for the pitch, aside from the FPO flowchart).
