Kaiser Permanente/NBA Social Franchise Pitch: "Food Fight"
The tagline of Kaiser Permanente's first campaign with the NBA was "When it comes to your health, offense is the best defense." To reinforce this concept, I pitched a social franchise that pitted an iconic food from each of the NBA Playoffs cities against one another in a competition to determine the least unhealthy dish. I created the concept, wrote the copy and designed the image.
