Stanton Carpet Social Franchise: "You Be the Designer!"
The challenge was to come up with social media franchises that promote Stanton Carpet's reputation as a luxury brand but also inspire people to engage with the content. This is one of five franchises that I created, designed, curated, wrote copy for and managed. By showcasing a variety of interior design styles, it highlights the versatility of Stanton's rugs and gives fans the opportunity to share their design sensibilities, with us and each other. This remains Stanton's most engaging franchise, consistently pulling in the highest numbers. It also drives the most sales inquiries.
