Stanton Carpet Social Franchise: "Design Duets"
To highlight Stanton Carpet's heritage of luxury and style, I created a social franchise that directly connected the brand to haute couture, pairing up matching designs from these two not-so-different worlds. It added a fresh, modern spirit to the brand and brought attention to the products in an unexpected way. Fans engaged by commenting on the "stunning" duets and typically shared personal anecdotes and opinions on the styles. I researched, wrote and designed all of the content for these.
