State Farm Social Video: Mother's Day
Another agency was creating fun social content for State Farm that performed very well, but wasn't tied to the brand. To counter this, I initiated a new direction for our State Farm content, creating social videos that were fun, but also relayed the brand's values. These videos garnered our highest numbers to date and we successfully inserted State Farm and their core messages into popular conversations. The other agency began to follow this strategy soon after.
This video celebrates Mother's Day in an inclusive way—it honors ALL mothers. I created the concept and wrote the copy.