State Farm Social Video Series: "America's Most Unwanted"
Another agency was creating fun social content for State Farm that performed very well, but wasn't tied to the brand. To counter this, I initiated a new direction for our State Farm content, creating social videos that were fun, but also relayed the brand's values. These videos garnered our highest numbers to date and we successfully inserted State Farm and their core messages into popular conversations. The other agency began to follow this strategy soon after.
"America's Most Wanted" takes aim at summer's criminally annoying (and sometimes deadly) pests, educating viewers on how to protect themselves. I created the concept and visual concept, researched and wrote the copy, and advised on the visuals.
